Cedric Rivrain for Lanvin

Over the last few years Cedric has created a handful of rare ads for Lanvin menswear, featured exclusively for magazine Paris, LA, so I've decided to place them all into a singular post (I might have posted the top one long ago) so the full effect of his work for them can be seen. Looking at them together, it really does beg the question 'Can't this be seen more often in advertising?'
Surely it could serve to break up the monotony of endless similar ad imagery, models with two bags swinging off each arm. Kudos to Lanvin for letting this happen.

Cedric also recently released his stunning first book 'Selected Drawings', where 28 of his works are reproduced on a 1:1 scale. To view more information or purchase a copy, visit dopepress

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