SEVENTIES SWAGGER



Gentlemen, start your engines ...






The new soft line suits - elephantine lapels enhance a tan chalk-stripe single-breasted suit by Raleigh. The jumbo pleated patch pockets have button down flaps. Naturally, you wear a wide-brimmed hat, like this one by Hat Corporation to complement the look.






 rev some more ...


Boldness played against softness by Britain's  Hardy Amies. A three -button traditional model with a European accent. Wide notched lapels in a Saville Row vein, rather than the loose rolled-to-the-middle-button Madison Avenue manner. The waist is shaped, and the pocket placement and center vent, shout Britannia - while the fabric is Ivy League chalk-stripe grey wool worn with a strongly striped shirt and mono-toned tie. Wear with Pierre Cardin's blunt-toed black slip-on.










Get The London Look





Lower-keyed readings of bold shades shown in this Jackie Rogers mohair suit with squared shoulders and a moderately traced waist. The lapels are wide peaked and the jacket has no vents. The Jackie Rogers shirt is worn with a Burma-Bibas tie. 





The high-rise pants reveal a return to single pleats. A Raphael hat with a Thirties side dip and patterned band tops it off.





The Devil's In The Details


Berwick suit, Jackie Rogers shirt, Ben Pulitzer tie







 Up close and personal


Kuppenheimer four-button sport coat in a window pane-plaided pattern of tweedy grey interpersed with dusty yellow. The Shirt is by Chesa.




More details

The angled welt pocket





Luis Estevez - detailed
Pierre Cardin Turtleneck




The lower button placement at the notched cuff



A perfect match 

Curved seams in pattern-perfect alignment






Le Baron cuffed ...




and sculpted







Arthur Richards 
Eagle shirt
Liebert Cravats tie






The "Hand Painted" Look

by Ratner







Detailed left: lower and ticket pockets with fuller flaps than usual, half-notched cuffs.

Detailed right: white Esquire slacks fastened by a soft white belt by Washington Tremlett. White slip-ons with basket-weave insets by Volare








In The Pink


Varsity Towns' three-button sport coat - soft and easy over Paul Ressler straight-leg slacks and a woven-pattern Schiaparelli shirt.






Pleasantly Plaided

Geoffrey Beene for Eagle




The Total Look





The Shape Jacket

Tarra







Very GQ



The Soft Line
Gentlemen's Quarterly March 1970
Photography: Peter Levy


... eyes on the seventies at devodotcom

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