Finley Shirts Opening

Retail / Branding / Social Media Duties as of 1/18/16
Cover letter and resume may be sent to marty@thefinleyshirt.com

Small, fast-paced clothing company near downtown seeking a creative, reliable, self-motivated and organized individual who has a strong attention to detail and a strong work ethic.

Duties would include, but not be limited to:

1.      Social Media Optimization/  Branding
  Plan and maintain social media calendar and analytics
  Post daily across all platforms � international and domestic
  Engage with customers, retailers, media, bloggers

2.      Graphic design
        Photograph collection on mannequin and edit in Photoshop
        Create social media content, email marketing campaigns, website content, promotional, trunk show materials, etc.
        Create line sheets and look books for customers
        Create immediate line sheets accessible to reps and retail stores

3.      Retail webstore sales
        Increase # of customers and gross profit by 25% -40% each year
        Improve site structure to enhance SEO
        Develop SEO budget (PPC marketing) and automatization
        Adjust site navigation and internal link flow
        Add tital tags and meta descriptions to all existing product
        Optimize load speed
        Add to site: blog? Philanthropy tab? Favorites and friends tab?
        Daily webstore maintenance on Amazon and FinleyShirts.com. 
o   updating inventory at end of day, adding new product, printing orders, adding tracking info, answering customer emails and phone calls, process returns and credits

4.      Retail Customer support
        Create and manage store contests for retail sales persons

5.      Markets
        Create order forms for market
        Assist with planning and execution

6.      Photoshoots
        Assist in hiring talent, styling and managing photoshoots
        Edit chosen photos after shoot

7.      Samples
        Oversee organization of sample lines
        Prepare sample tags
        Allocate and ship sample lines to reps

8.      Retail Store - TBD
        Possible creation of small, retail storefront


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